By Any Means Necessary? How Black and White Americans Evaluate Protest Tactics in Response to a Police Killing

Abstract

The majority of protests in support of racial justice are peaceful. However, since the racial reckoning of 2020, there has been debate about when and how exposure to violent or disruptive protest activities can shift public opinion towards a social movement. Using the Black Lives Matter Movement as a lens, we design a survey experiment to test the causal effects of different protest tactics on support for protesters and the movement itself among Black and white Americans. We include a control condition with no protest and manipulate the level of disruption in each treatment condition, ranging from a simple march in response to the police killing of an unarmed Black man to a protest in which participants set fire to an empty police headquarters. We use OLS regressions to estimate average treatment effects. Overall, we find that both Blacks and whites react negatively to more disruptive protests but whites tend to react more negatively than Blacks. Conversely, we also find that whites overall report more confidence in the ability of Black Lives Matter to facilitate racial equality after exposure to a protest, even when that protest employs disruptive tactics. We also test for the moderating effects of racial identity and racial resentment. We conclude by discussing the implications of our findings for the broader literature on social movements and public opinion.