The Landmark Aspect of Distinctiveness Toward the Religious Tourism in Langkat District

Abstract

Landmark is one aspect of distinctiveness that plays a role in building the image of a place to be easily recognized. Landmark can be religious tourism destinations that have distinctiveness, including the existence of iconic religion buildings. The visually attractive iconic building plays a vital role in promoting the city so that it attracts visitors to come. Landmark aspects include easy to see, easy to identify, contrast with the environment, and accessibility that will always be remembered by tourists. This study aims to examine these four elements of religious tourism in Langkat district. This research uses a mixed-method by conducting field observations and in-depth interviews to collect qualitative data and quantitative data by distributing questionnaires to investigate perceptions of residents. The results showed that easy to identify, contrast and accessibility in religious tourism as a landmark would give memory and impression to local people about the place.