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Do displayed passion and preparedness bring funding for crowdfunding projects? It depends on the crowd

Academy of Management Annual Meeting Proceedings (2018)
DOI: 10.5465/AMBPP.2018.213
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Abstract

This study investigates how laymen crowd-funders react to passion and preparedness displayed in entrepreneurs’ pitch videos. It found both displayed passion and preparedness aid entrepreneurs in attracting funding. Human capital, or domain expertise within the crowd, attenuates the positive effects of both displayed passion and displayed preparedness.

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APA

Lu, L. (2018). Do displayed passion and preparedness bring funding for crowdfunding projects? It depends on the crowd. In Academy of Management Annual Meeting Proceedings. https://doi.org/10.5465/AMBPP.2018.213

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