Preference for vaccinated venues: the roles of belief in COVID-19 vaccine adoption rate and side effects

Abstract

This research examined the roles of individuals’ beliefs in COVID-19 vaccine adoption rate and side effects on their preferences for visiting vaccinated venues based on protection motivation theory and health belief model. An experiment of 345 adults in Peru, a popular tourism country heavily hit by COVID-19, revealed that individuals in the no ‘herd immunity’ condition and individuals in the ‘no evidence of side effects’ condition preferred vaccinated venues more. This research represents one of the first research on the antecedents of individuals’ preferences for vaccinated venues.