El destino del enlace periodístico: percepción de los editores y aplicación práctica de la hipertextualidad en los medios españoles

Abstract

Hypertextuality is still the basis of digital content, but the gap between theory and its practical application is still wide open and practically unexplored. Aiming to shed some light on this, the present research investigates the divergences between three axes: 1) the academic contributions about the use of links; 2) the perspective of digital editors; and 3) their expression in the main Spanish media. To that end, and following a theoretical review, this paper analyzes the use of links in a sample of eight digital media with an analysis of content and through semi-structured interviews, delving further into their development inside the newsrooms. The results obtained reveal significant contradictions in the amount of links used and particularly in the opening of external contents that are scarce and not very specific. These findings confirm the need to elaborate essential style standards about the use of links that harmonize scientific findings with the perspective of journalists and, in particular, with their daily practice.