Linking business analytics affordances to corporate strategic planning and decision making outcomes

Abstract

Business analytics is considered in research and practice as a promising approach to support organizations in the increasing complexity and dynamics in the strategic planning and decision making, which arise for example through the integration of product-service systems. However, literature is lacking a comprehensive analysis to what extant business analytics supports the strategic planning and decision making. Thus, coming from the affordance and socio-technical system theory, we are linking business analytics affordances to strategic planning outcomes. In doing so, we identified 20 affordances which we have assigned to the dimensions of the socio-technology system theory. Based on this, we have derived implications and propositions for research and practice. The results can be used as guidelines for practice and directions for future research.