Motivational Design Research and Development

  • Keller J
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The purpose of this chapter is to illustrate some of the diverse settings (Figure 12.1) in which research and development incorporating the ARCS model is occurring and that were not described in earlier parts of this book. Diversity in this context refers to several things including geography, organizations, and school subjects. Researchers and practitioners in virtually every part of the world are incorporating the ARCS model in their research and practices, as illustrated in part by the above list of studies. This illustrates the cross-cultural adaptability of the model and its perceived applicability to many areas of research and practice. The model is also incorporated in every type of organization in which instruction occurs. These include universities, elementary through secondary schools, health care organizations, corporations, military organizations, and government agencies.




Keller, J. M. (2010). Motivational Design Research and Development. In Motivational Design for Learning and Performance (pp. 297–323). Springer US.

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