MEASURING CUSTOMER EXPERIENCE TOWARDS INTERNET BANKING SERVICE: A STUDY OF BANKS IN INDIA

  • Sharma R
  • Misra A
  • Khurana A
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Abstract

… 3190 editor@iaeme.com Hypothesis: 2 Ho 2: There is no significant association between Online banking services experience & customer satisfaction Factor analysis has been conducted over the 13 variables … A value greater than .6 is acceptable …

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Sharma, R. S., Misra, A., & Khurana, A. (2021). MEASURING CUSTOMER EXPERIENCE TOWARDS INTERNET BANKING SERVICE: A STUDY OF BANKS IN INDIA. INTERNATIONAL JOURNAL OF MANAGEMENT, 11(12). https://doi.org/10.34218/ijm.11.12.2020.298

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