Empirical Analysis of Factors on Crowdfunding with Trust Theory

Abstract

In this paper, we build the crowdfunding process based on the quality signal and trust theory, and then summarize and select the useful factors by collecting data from famous crowdfunding platforms; then, we empirically analyse the factors that may impact the successful financing of the project. Furtherly, we introduce a new variable to improve the model. The empirical results show that these factors can significantly affect the project's successful financing.