#In$tagLam: Instagram as a Repository of Taste, a Burgeoning Marketplace, a War of Eyeballs

  • Abidin C
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Abstract

Bloggers in Singapore are fast becoming Asia’s upcoming generation of lucrative entrepreneurs, some with earnings rolling into the millions. Through ‘lifestyle blogs’ containing personal diary entries interwoven with personalized advertorials and...

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Abidin, C. (2014). #In$tagLam: Instagram as a Repository of Taste, a Burgeoning Marketplace, a War of Eyeballs. In Mobile Media Making in an Age of Smartphones (pp. 119–128). Palgrave Macmillan US. https://doi.org/10.1057/9781137469816_11

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