Legibility evaluation using point-of-regard measurement

Abstract

Web site visibility has become important because of the rapid dissemination of World Wide Web, and combinations of foreground and background colors are crucial in providing high visibility. In our previous studies, the visibilities of several web-safe color combinations were examined using a psychological method. In those studies, simple stimuli were used because of experimental restriction. In this paper, legibility of sentences on web sites was examined using a psychophisiological method, point-of-regard measurement, to obtain other practical data. Ten people with normal color sensations ranging from ages 21 to 29 were recruited. The number of characters per line in each page was arranged in the same number, and the four representative achromatic web-safe colors, that is, #000000, #666666, #999999 and #CCCCCC, were examined. The reading time per character and the gaze time per line were obtained from point-of-regard measurement, and the normalized with the reading time and the gaze time of the three colors were calculated and compared. As the results, it was shown that the time of reading and gaze become long at the same ratio when the contrast decreases by point-of-regard measurement. Therefore, it was indicated that the legibility of color combinations could be estimated by point-of-regard measurement.