Revival of indian telecom PSUs through mergers and acquisitions (M&As) and corporate innovation

Abstract

There was a time when BSNL was the king of the Indian telecom industry and today it is not even able to pay the salaries to its employees. There are some series of causes like un-updated technology, huge employee cost, lack of management, hyper-competition, impaired marketing strategies that has led BSNL, a state-owned PSU, into deep trouble. This paper covers the present status of BSNL in comparison to its competitors. The study finds out the relevance of innovation and the importance of mergers and acquisitions in the telecom sector of India. In line with this, the study provides a strategic revival plan for BSNL to strengthen its financial position and performance. The outcome of the study is that the BSNL can revive itself by acquiring MTNL, by incorporating continuous innovation and by adopting innovative marketing strategies in its business.