The Influence of Site Attraction, Price, Accessibility, and Facilities on Satisfaction: A Case Study in Grojogan Sewu Tawangmangu Nature Park

Abstract

This research was conducted at Grojogan Sewu Tawangmangu Nature Park, to know the influence of site attraction, price, accessibility, and facilities on satisfaction. Data collection is done by distributing questionnaires and the sampling technique is using purposive sampling, which is based on certain considerations. The sample criteria used in this study were 97 respondents of visitors to Grojogan Sewu tourist destination. The analytical tool used to determine the magnitude of the influence of the independent variable on the dependent variable in this study is using multiple linear regression. The results found that the facilities variable has no influence on satisfaction, meanwhile, site attraction, price, and accessibility variable partially has a significant influence on satisfaction.