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The Effect of Rebranding on Brand Loyalty: Brand Reputation As Mediator

  • Ahmad R
  • Okechukwu W
  • Shaari H
International Journal of Academic Research in Business and Social Sciences (2022) 12(11)
DOI: 10.6007/ijarbss/v12-i11/14581
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Abstract

… In this study, we attempt to examine the effect of rebranding as name change on brand loyalty and its effect on rebuilding the brand reputation. In this study, we investigate rebranding …

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APA

Ahmad, R., Okechukwu, W., & Shaari, H. (2022). The Effect of Rebranding on Brand Loyalty: Brand Reputation As Mediator. International Journal of Academic Research in Business and Social Sciences, 12(11). https://doi.org/10.6007/ijarbss/v12-i11/14581

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