Pemberdayaan Perempuan Melalui Siaran Radio yang Berperspektif Gender

Abstract

Until today women's position in public area is still underestimated. Almost in all public sectors, private or governmental is dominated by men. This fact made some people try to promote the right of woman same as a man with many ways and programs. One of the ways is by media broadcasting especially radio. Mass media is regarded to have a big power to its audience to influence and direct them. Radio is one of communication media which has a specific audience with many listeners in Malang. The signature of radio as an intimate and personal media can make the listeners stay to listen. The objective of this research is to find out the role of radio in women empowerment especially in politics and woman's right in publik sector. This reasearch was held in radio MAS FM and radio Kosmonita Malang. Radi MAS FM is a radio with family segmentation while radio Kosmonita is women and family. The methode used is descriptive qualitative with data collection through the interview and the data analysis used interactive analysis. The result shows that as mass media, those two radios have conducted their functions as information and entertainment media. But, they have not used their power maximally to educate women and participate in women empowerment especially in understanding woman's rights in public sector. The radio program they made are only focused on the domestic sector. Fortunately, some programs in Radio Kosmonita Malang have promoted on woman's rights in public sector compare to radio MAS FM.