Analysis of the Application of Generative AI in Business Management

Abstract

In the era of big data, many companies have already implemented RPA and AI as supporting tools for business management, which can effectively reduce the duplication of work by management and finance-related personnel, allowing them to devote more energy to high value-added work content. Since last year, generative AI, represented by ChatGPT and AI painting, has gradually come into the public's view, and even though it still has some shortcomings at this stage, its ability to "think" and "create" is different from traditional AI tools, and users are amazed. Users are amazed. The process of business management also needs to be creative and logical, and the emergence of generative AI is certainly a good fit for this need. In this paper, we will briefly discuss the future application of generative AI in business management and the issues that managers still need to address in order to fully utilize the capabilities of generative AI.