Customer’s perception and its impact on market share of mobile communication industry with special reference to thanjavur town

Abstract

Customer fulfillment is a main factor for the business environment. But it is not easy task for the business people. Because trends, preferences, technology are changing from day to day factors. On the other hand, competition is the most important factor, so every business facing this kind of problem. But the fact is one who meets out the customer satisfaction level or to give more than their desire level that company will acquire the ‘leadership position’ in the market. Now, the above condition repeats in mobile network sector, Indians are very price sensitive customer so who will focus the price sensitive market segment the opportunity is there. Based on the minds of customer the operators are following the strategy, the current trend is said to be “competitors kill strategy” in order to get attention in the minds of Indian customers. In this study focused on the customer’s perception towards the new entry of operator into market and how its affect the already existing operators in the market. But the fact is, in the present situation, the network operator faces problems like, political, economical, social and technological problem. One who tackle the situation and satisfy the customer that network operator will retain their level. So this study is about customer perception and satisfaction towards their mobile network. “Change is the only thing which cannot be change”.