The russian hotel market: Condition and development under the crisis

Abstract

The aim of the present research is to study the condition and development of the Russian hotel market under the crisis. The authors have analyzed the existing threats, defined the main trends of development and systemized all significant results of the research. In the course of the present work the methods of systematic approach, economic and statistic analyses, quantitative and qualitative studies have been applied. Such methods allow to reveal the problems and prospects of the Russian hotel market development. The article presents the results of analyzing the state of the Russian hotel market: the investment activity, the dynamics of the operational indicators of the Moscow, Saint Petersburg and other regions hotels` activity. The paper also provides the authors` appraisal of the degree of external factors impact on the Russian hotel business development. The special focus is placed on scrutinizing the issue of the human factor in the hotel business. Present analysis shows that different segments of the hotel market respond to crisis in different ways, it allows revealing the main threats for the Russian hotel market as well. The authors of the research have emphasized the necessity of the holding of the anti-crisis measures, aimed at the adjustment of the approaches to the hotel business management under the condition of the fluctuating market. The top priority steps are: the improvement of the marketing policy and the restructuring of the business processes. At the resume-part of the research the authors have concluded that despite the complex situation international hotel operators still are not planning their outflow from the Russian market, that attests to its long-term attraction. Furthermore, as a result of the present research the necessity of the reform of the hotel-business staff training system has been proved. All authors` references aim at the overcoming the negative tendencies on the Russian hotel market, caused by current crisis.