The Antecedents of Green Purchase Intention among Malaysian Consumers

Abstract

The objective of this research is to determine the factors influence the green purchase intention of Malaysian consumers. A descriptive research was conducted to address the research objective. The research was undertaken among the Malaysian who are green products users. The adopted sampling method was convenience sampling and survey was conducted. A total of 230 usable questionnaires were analyzed by using Statistical Package for Social Science Software version 19. Five hypotheses were developed for this research and all hypotheses were tested using Pearson Correlation Analysis and Multiple Regression Analysis. The results of the study indicated that environmental knowledge, environmental attitude, governmental initiative and peer pressure have significant influences on green purchase intention of Malaysian consumer. In contrast, eco-label failed to show significant relationship to green purchase intention.