HUBUNGAN SELF CONSCIOUSNESS DAN BODY IMAGE DENGAN SELF PRESENTATION PENGGUNA INSTAGRAM

Abstract

Self-presentation is closely related to how individuals present themselves in public, want to show a good impression in the minds of others and are positive, this is related to self-consciousness or self-awareness that they are aware of being a social object and want to be judged well, then with body image or image. body owned and presented on social media Instagram. This study aims to determine the relationship between self-consciousness and body image with self-presentation of Instagram users. The sample in this study was 147 students of the Islamic Business Management study program at UIN Raden Intan Lampung batch 2019. The sampling technique used was non-probability sampling. The instruments used in this research are self-presentation scale (α = 0.940), self-consciousness scale (α = 0.837) and body image scale (α = 0.828). Based on the results of data analysis using multiple regression analysis with JASP 16.0 For Windows software, the results showed that the two independent variables in this study gave an effective contribution of 27.6% and 72.4% were influenced by factors outside this study. The hypothesis in the study is accepted, namely that there is a relationship between self-consciousness and body image with the self-presentation of Instagram users.