Analysis and Evaluation Dimension: Strengthening The Integrity of Political Participation Practice in Social Media from Media Literacy Perspective

Abstract

The planned public street demonstration, spark provocation, create drastic social mobility, disseminate defamatory information, and seduction to bring down the individual's reputation, spread fake news, pressure the government through street rallies, and eventually led to drastic changes to the country's socio-politics. Eager to enhance young people's political engagement through social media embedded with integrity values and disseminate moral conduct towards social media communities, this study aims to identify the effect of analysis and evaluation dimension from a media literacy perspective. A total of 388 questionnaires was collected from four universities in Melaka, Malaysia. Data were analysed using SPSS Amos -Structural Equation Modelling (SEM). This study found that analysis and evaluation have a significant and positive influence on the integrity of political participation among young people in social media. This study highlights that young people's engagement in political activities with integrity values can enhance social media's moral conduct among web communities.