THE IMPACT OF GREEN SUPPLY CHAIN PRACTICES AND E SUPPLY CHAIN IN ACHIEVING COMPETITIVE ADVANTAGE

Abstract

Putting into practice of green supply chain and E-supply chain intended to increase an organizational performance that ultimately effects competitive advantage. Businesses and academics are becoming more interested in the relationship between green supply chain practices and competitive advantages whereas, E-supply chain emerged as trending strategy by matching with technological era to recognize organizational demands meeting the end user. Despite the theoretical claims that adopting environmentally friendly practices provided businesses a competitive edge, this research is providing qualitative method after a deep research on proposed variables. The absence of few arguments in the relationship enable to provide a clearer understanding of the literature, this study takes a thorough investigation to assess the situation.