The role of social media and AI in increasing willingness to pay and its implications on the quality of urban park design

Abstract

Social media and artificial intelligence (AI) are increasingly playing an important role in the process of designing city parks by influencing people's willingness to pay. This research aims to explore how social media and AI can increase willingness to pay and its impact on the quality of urban park design in Palangkaraya City, Central Kalimantan. Method: This research uses a mixed approach with a combination of quantitative surveys and qualitative interviews. The survey was conducted on 200 respondents from Palangkaraya residents to measure the influence of social media and AI on their willingness to pay. Social media data analysis was conducted using AI tools to identify popular garden design preferences. Data was collected from social media platforms as well as in-depth interviews with stakeholders. The research results show that there is a significant positive correlation between social media involvement and people's willingness to pay. AI data from social media analysis reveals the most popular garden design elements, which then influences design decisions. The quality of park designs that integrate feedback from social media and AI recommendations receive higher ratings from the public. These findings indicate that social media and AI can significantly increase willingness to pay and the quality of urban park design. Active engagement of the public through social media helps formulate designs that better suit their needs, while AI ensures designs that are more innovative and responsive to public preferences. This research emphasizes the importance of using digital tools to improve community engagement and urban planning outcomes.