Lack of popularity in augmented and virtual reality applications from the perspective of users, potential users and non-users

Abstract

This study provides evidence on the possible barriers that affect the massification of solutions based on virtual reality (VR) and augmented (AR). To gather this evidence, nine sessions of Focus Groups were held with 43 people in total. Users of VR or AR applications, potential users and non-users were involved. The evidence obtained shows a plurality of entry barriers to decrease the lack of value perception related to applications using VR and AR. The majority of the sample shows a strong relation with theses technologies only with leisure and entertainment. Also some biases and less value of an immersive virtual reality for daily experiences or activities. However, AR was received better to daily purposes it was also not well connected with urban people routine in their perspective.