Research on development mode of intelligent rural tourism under digital background

Abstract

Intelligent rural tourism rapidly emerged under the digital background in China after the reform and development. Driven by the theme of China tourism administration's smart rural tourism year under digital background, the digital background smart rural tourism market has entered a period of vigorous development, accelerating the integration of tourism and agriculture, with forestry and other related industries. Since the late 1990s, China's rural areas have experienced four stages of spontaneous development, quantity expansion, standardized development and quality improvement. After more than 20 years' active exploration, China has established a development path with Chinese characteristics and a smart rural tourism model under digital background.