The Effect of Halal Tourism Attributes, Halal Tourism Awareness, and Social Media on Traveling Interest

Abstract

This article aims to analyze the effect of halal tourism attributes, halal tourism awareness, and social media use on travel interest. Data analysis was conducted using regression techniques to assess the relationship between the independent variables (halal tourism attributes, halal tourism awareness, and social media) with the dependent variable (travel interest) using the GSCA Pro application. The results showed that halal tourism attributes and social media usage significantly influenced travel interest.  However, halal tourism awareness was not found to have a significant effect on travel interest. This suggests that, although there is an increasing awareness of halal tourism, this factor may not be the main one in influencing tourists' decision to choose a halal tourism destination.