Smart City Market-oriented New Business Discovery and Promotion Methodology from the Perspective of Corporate Strategy: The Case-study of Auto Parts Manufacturing Company T's In-house Venture Project

Abstract

The concept of a smart city is gradually changing from a simple digital ization concept to a mega platform that provides a user-centered space-time integration service. In this article, 'Smart n/X', 'Control Depth and Category', and 'Market Governance' 3 application concept derivation experiences are explained with a phenomenologica) description attitude. Although the subject of this paper is described as the process of company T's spin-off experience, the essential hypothesis of this study is that there is a 'core technology that can dominate the market through governance' within the smart city market. Based on the results of this study, follow-up studies are expected, such as measuring the market dominance of core technologies and utilizing them for start-up item discovery or consulting to secure the Top-level of core technology for startup teams or growth organizations.