IMPLEMENTATION OF ARTIFICIAL INTELLIGENCE IN MANAGEMENT: CURRENT TRENDS, CHALLENGES AND PROSPECTS

Abstract

This article explores the trends, challenges, and prospects of applying artificial intelligence (AI) in modern management. AI plays a crucial role in streamlining processes, automating tasks, and supporting decision-making at both operational and strategic levels. Two primary applications are emphasized: as a tool for developing managerial algorithms and as a means to enhance employee behavior for more efficient teamwork. Key benefits of AI include fast data analysis, scenario forecasting, and minimizing the influence of human error. AI also improves project management, resource optimization, and internal communication. However, its implementation involves ethical dilemmas, legal constraints, and associated risks, highlighting the need for further research and improvements in legislation.