"FACTORS AFFECTING THE PRODUCTIVITY OF AREA WORKSHOP ON A HONDA DEALERSHIP IN QUINTANA ROO, MEXICO: EMPIRICAL ANALYSIS"

Abstract

This study seeks to establish perceptions of factors affecting the productivity of the workshop in a Honda automobile dealership in Playa del Carmen. The research is exploratory type, using a mixed method, previously validated, with open questions and Likert scale for all staff questionnaire service area; and a semi structured interview with the branch manager. In the interpretation of the data SPSS version 18 was used, the Pearson correlation coefficient for hypothesis testing was used, selecting the highest correlations of 1.00 and a lower estimated error to 0.05 and significance level of 0.95, based on the method of analysis of internal factors. Derived from the results, highlights the correlation between the independent variables and work against Capital Productivity was 0,248 and 0.25 respectively, which is considered low. In contrast, the administrative management had an association of 0.76 which means a high ratio. Productivity in the Honda dealership in Playa del Carmen study, may explain most of the time the data in terms of dissimilarities by factors and analyzed on an individual basis: Administrative Management, capital and technology and to a lesser extent differences in quantity and quality of manpower. Globally the mode that includes the analysis of all the responses of the 4 factors optimizes the analysis and validates the model developed for obtaining answers.