Menakar Plus Minus Penerapan Corporate Social Responsibility (CSR) di Industri Jasa Penerbangan

Abstract

ABSTRACTThe purpose of this study is to determine the company's understanding of CSR. In addition, this research is also to find out what has been done by the company in implementing CSR as well as to find out the impact on the implementation of CSR in the company. The research method used is a qualitative method. This research explores the interpretation and application of CSR of an airport management company as well as the impact of implementing the CSR. Data collection with interview techniques. The informants used as research objects were six people. Informant selection using a purposive sampling technique. The research location is PT. Angkasa Pura I (Persero) I Gusti Ngurah Rai Airport, Bali. The results of the interview can be concluded that the company understands that CSR is not just a contribution. The company implements CSR in terms of workforce management and the Partnership and Community Development Program. Recipients of corporate CSR are labor and Small and Medium Enterprises (SMEs) and the general public. The impact felt by workers, SMEs, and the community also gives positive results. Workers get benefits for their needs and self-development opportunities in the form of education and training. SMEs get loan funds for the development of their businesses. Communities also get grant assistance to use what is needed. This study only uses manpower management and contributes to the community as an object of research. It is hoped that further research can add another aspect in the implementation of CSR in accordance with ISO 26000: 2010 namely corporate governance, human rights, fair business practices, consumer issues, and the environment.