Empirical evaluation of dimensionality of alumni giving behaviour in the Indian context

Abstract

Research on alumni giving behaviour is a very regular feature in the West, which is not limited to the factors which encourage the alumni to give back to the alma mater but also focus on the ideal actions by the alma mater to improve or build better alumni relationships. An alumnus giving back to the alma mater takes can take any form such financial, social, etc. Alumni giving behaviour is valuable to a university, and requires a great understanding of alumni constituents in order to attract the appropriate responses. Alumni at all ages and life stages have much to offer to their alma mater, and it is vital to understand the dimensions of giving behaviour of alumni which will prompt the ideal actions or reactions a university is seeking. Our research broadly identifies five dimensions of alumni giving behaviour-financial giving, social giving, charitable giving, emotional giving and mentorship-oriented giving.