Analysis of Brand Marketing Strategy under the Background of Digital Media--Case Study of H&M Company

Abstract

With the continuous development of the Internet and digital media, digital media has emerged as a new form of media, combining digital technology with traditional media to provide a richer and more diverse way of information dissemination. This paper takes the global famous brand H&M Company as an example, it comes up with the advantages and disadvantages of its brand marketing strategy in the era of digital media by using business tools 4P (Product, Price, Promotion, Place), SWOT (Strength, Weakness, Opportunity, Treat), and other business theories, and finally summarizes the main pain points of its sales performance compared with the past, this report also proposes feasible plans to provide ideas and references for the future marketing strategy of the brand. As technology advances and consumer behaviors change, the lessons from this case study remain relevant, emphasizing the necessity of adaptability, creativity, and customer-centricity in the arena of digital brand marketing.