Competitive intelligence awareness in the South African property sector

Abstract

The South African property sector contributes highly to job creation, alleviation of poverty and economic growth. Although South Africa has dropped in the global competitiveness ranking, the property sector of South Africa remains very competitive. To survive in a competitive business environment firms seek for tools that offer competitive advantage. It is widely reported the competitive intelligence provide firms with competitive advantage over rivals. Although the awareness of competitive intelligence has been examined in other sectors in South Africa, no study on the awareness of competitive intelligence has yet been conducted in the property sector. This study aims at establishing the extent to which property practitioners are aware of competitive intelligence.