Determinant factors of muslim tourist motivation and attitude in Indonesia and Malaysia

Abstract

Muslim tourists are one of the fastest growing segments in the global travel industry. The purpose of this study is to explore the determinant factors of Muslim tourist motivation and attitude in Indonesia and Malaysia. A total of 400 questionnaires were collected by purposive sampling. The findings showed that demographic differences do not affect the level of motivation of Muslim tourists. The process of finding information in the characteristics of tourist travel influences Muslim tourist motivation in traveling while most environment factor differs significantly on motivation level. Furthermore, the motivation has a positive influence to Indonesian and Malaysian consumer's attitude. Knowledge about the Muslim tourist motivation are the key to improve the services for the government and travel provider involved.