Methods to evaluate efficiency and risk of company’s marketing strategies

ISSN: 22773878
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Abstract

The global experience of top companies shows that the successful development of a company and the improvement of its efficiency are impossible without a properly formulated strategy as a set of measures aimed at achieving a goal. This work is relevant because of the fact that the activity of any enterprise has some risks. Therefore, there is a need to form and apply a marketing strategy for activities within the competences of various departments.The article makes an attempt to study and develop methods to evaluate the efficiency and risk of the marketing strategy of the company. Modern business is conducted in a highly competitive environment. In order to take adequate decisions, it is necessary to deeply and comprehensively evaluate the situation and to make a reliable forecast of the events. The efficiency and risk of a marketing strategy through the example of a certain company have been evaluated. Methods for the quantitative analysis of management decisions in the implementation of marketing strategies of industrial companies have been analyzed.

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Gasparian, M. S., Kiseleva, I. A., Karmanov, M. V., Sadovnikova, N. A., & Chernysheva, E. N. (2019). Methods to evaluate efficiency and risk of company’s marketing strategies. International Journal of Recent Technology and Engineering, 8(1), 2393–2399.

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