Optimizing Health Communication Noticeability with Visual Design and Humor: An Applied Approach for COVID-19 Public Messaging

Abstract

Official public health communications are typically characterized by generic and staid graphic representation. However, situations requiring sustained public attention (such as the COVID-19 pandemic) would benefit from context-rich, referential messaging which actively incorporates visual design and emotion in its composition. This paper documents the author’s application of this philosophy through a graphic poster series framing advisory information within creative, visually-engaging parameters. Summarizing the process of conceptualization, development and reception, it discusses the project’s dual objectives–enhancing noticeability through creative visual design, and mitigating pandemic-related negativity with humor. Finally, it situates the project’s postulations within the context of Health Communication discourse.