This chapter seeks to assert that podcasts are a distinct media form and that although they might exhibit a ‘radioness’, they should be treated as a medium in their own right. This distinctiveness has been achieved over time through a process in which podcasters have asserted their own media identity. The chapter maps this development process using business models and a survey of practising podcasters, concluding that a new lens of ‘podcast studies’ is required to fully appreciate the nuances of this medium.
CITATION STYLE
Berry, R. (2018). Just because you play a guitar and are from nashville doesnt mean you are a country singer’: The emergence of medium identities in podcasting. In Podcasting: New Aural Cultures and Digital Media (pp. 15–33). Palgrave Macmillan. https://doi.org/10.1007/978-3-319-90056-8_2
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