Development of the food and agriculture value chain by using “Tsunagu” distribution platform

Abstract

NTT DOCOMO conducted a field experiment of the Let's Eat Local Food Project in February 2019. In this experiment, we demonstrated a mechanism that enables the purchaser to purchase agricultural products at a lower price, even if the seller of the products sells at a higher price than before, by reducing the logistics cost and time involved in collection and delivery of agricultural products. Until now, our smart agriculture initiatives have been focused on improving productivity throughout the production process. Going forward, we will support Japan's agricultural industry from production to distribution and sales by developing the food and agriculture value chain.