The new competitive challenges in the post-pandemic era: A review of the footwear industry in Cuenca-Ecuador

Abstract

The study started from a theoretical review, with the objective of presenting statistical data about the footwear industry in Ecuador, with a view to establishing recommendations that promote the economic recovery of the sector through its ability to generate strategies that promote competitiveness. The methodology was based on the use of the descriptive and analytical method of the theoretical context, through primary and secondary sources. This analysis allowed us to know the importance of competitiveness and the need to create long term sustainable advances by reorienting and reinventing it; this, considering different approaches because the environment is constantly and uninterruptedly developing and changing. In short, the pandemic has led companies in the sector to update and increase their productivity strategies. However, a great process is needed for companies to reach ideal levels of competitiveness for the sector.