Competitiveness of Rural Enterprises Run by Millennials in Antioquia

Abstract

Business competitiveness is defined as a company's capacity to participate in the market with an competitive advantage. It can be analyzed using different approaches such as the Resource-Based View (RBV) and measured from a multidimensional perspective. This paper aims to examine the competitiveness of rural enterprises run by a millennial population consisting of undergraduate students and graduates from different faculties of agricultural sciences in Antioquia (Colombia). A total of 1242 emails were sent asking to fill out an online questionnaire, and 432 people responded (34.78 %), with 11.91 % already having a business in operation (148 enterprises). Once the competitiveness index was calculated, a multidimensional statistical analysis was performed to identify differences between regions, economic sectors, status (formal or informal), number of employees, and age of the company. According to the results, service companies in rural areas, enterprises registered at the chamber of commerce, and those with a higher number of employees and longer time in the market exhibit a better competitiveness index. The main limitations, however, are observed in the competitive strategy and marketing components. Since the competitiveness index can have a maximum value of 10, values in the range of 5.68 to 6.79 indicate a medium level of competitiveness and, therefore, imply that the other components of the competitiveness index must be improved to achieve higher levels of competitiveness.