Representasi Visual Budaya Bali Pada Komik Digital Agni

Abstract

This research discusses the visual representation of Balinese culture in the digital comic “Agni” by comic artistNy0ngbeng published on the Webtoon platform. This study aims to identify and analyze visual elements that represent Balinese culture through a descriptive qualitative approach. The analysis was conducted by using the theory of visual elements of comics according to Scott McCloud and visual semiotics of Roland Barthes. Data were obtained through observation of comic panels that feature elements of Balinese culture such as traditional clothing, architecture, traditional ceremonies, and spiritual symbols. The results show that the comic “Agni” effectively utilizes iconization, closure, panels and transitions, as well as the relationship between words and images to build a visual narrative that strengthens Balinese cultural identity. Visual semiotic analysis reveals that the denotative and connotative meanings of the visual elements in this comic not only present aesthetics, but also reinforce Balinese cultural narratives and myths in the context of digital media. Thus, the digital comic “Agni” acts as a potential media in introducing Balinese culture through modern visualizations that appeal to the younger generation.Penelitian ini membahas representasi visual budaya Bali dalam komik digital “Agni” karya komikus Ny0ngbeng yang diterbitkan di platform Webtoon. Studi ini bertujuan untuk mengidentifikasi dan menganalisis elemen-elemen visual yang merepresentasikan budaya Bali melalui pendekatan kualitatif deskriptif. Analisis dilakukan dengan menggunakan teori elemen visual komik menurut Scott McCloud dan semiotika visual Roland Barthes. Data diperoleh melalui observasi panel-panel komik yang menampilkan unsur budaya Bali seperti pakaian tradisional, arsitektur, upacara adat, dan simbol spiritual. Hasil penelitian menunjukkan bahwa komik “Agni” secara efektif memanfaatkan ikonisasi, closure, panel dan transisi, serta hubungan kata dan gambar untuk membangun narasi visual yang memperkuat identitas budaya Bali. Analisis semiotika visual mengungkapkan bahwa makna Denotatif dan Konotatif dari elemen visual dalam komik ini tidak hanya menghadirkan estetika, tetapi juga memperkuat narasi budaya dan Mitos Bali dalam konteks media digital. Dengan demikian, komik digital “Agni” berperan sebagai media yang potensial dalam memperkenalkan budaya Bali melalui visualisasi modern yang menarik bagi generasi muda.