Online shopping behavior pattern among school children

Abstract

Online Shopping has become an important aspect among parents and childrens’ routine life. Shopping everything that wee desire, sitting in one place is easy now, due to the advancement in technologies. Online shopping among adults is common, but in this paper, we highlight childrens’ online shopping behavior. Here the researcher attempts to understand childrens’ awareness of online shopping, preferences applications, motivating and encouraging factors towards online shopping. This paper reports on recent research, which was undertaken among school-going childrens’ at Tamilnadu. A structured questionnaire was developed and distributed among a sample of 380 school children, among which 32.4% were male children and 67.6% were female children. Social media plays a vital role in childrens’ behavior patterns. The next generation of children will be more addicted to Online Shopping, since this is a recent survey, which will enable us to find exactly the factors which are responsible for triggering them to shop online. Recent advancements in online shopping technologies have provided children, to use this unique opportunity to learn and teach parents as well. Upon exploration from the data collected, childrens’ preferences and choices towards the online shopping has been identified.