Marketing and Poverty Alleviation: Synergizing Research, Education, and Outreach through the Subsistence Marketplaces Approach

  • Viswanathan M
  • Sreekumar A
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Abstract

… where it grew into examining the entire marketplace in terms of consumers and entrepreneurs. We use the word, entrepreneurs, deliberately here and our work has examined how the 1-…

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Viswanathan, M., & Sreekumar, A. (2017). Marketing and Poverty Alleviation: Synergizing Research, Education, and Outreach  through the Subsistence Marketplaces Approach. Markets, Globalization & Development Review, 2(4). https://doi.org/10.23860/mgdr-2017-02-04-02

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