Research on the Evaluation of Tourist Satisfaction in Wuhan City Tourism Destinations Based on the Quadrant Graph Model

Abstract

Based on the research review of urban tourism and tourist satisfaction, this paper builds a tourist satisfaction evaluation model for urban tourism destinations to obtain tourist satisfaction and importance values of different evaluation indicators, and uses the quadrant graph model to evaluate the urban tourism status of Wuhan Conducted empirical research, analyzed various factors influencing tourist satisfaction and included them in the advantage zone, maintenance zone, opportunity zone and repair zone respectively, and put forward corresponding suggestions for improvement.