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Impact of Psychic Distance on Global Brand Acceptance

  • Srivastava R
Asian Journal of Marketing (2016) 11(1) 21-33
DOI: 10.3923/ajm.2017.21.33
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Abstract

… Variation is on after sales service (z-2.5) customer satisfaction (z-3.0), … ; religion variation is noticed in terms of purchase intentions … Religion and its role in brand acceptance is another …

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APA

Srivastava, R. K. (2016). Impact of Psychic Distance on Global Brand Acceptance. Asian Journal of Marketing, 11(1), 21–33. https://doi.org/10.3923/ajm.2017.21.33

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