Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Pelanggan (Studi pada Cuci Motor Pojok Berkah 024)

Abstract

The purpose of this study: 1) To analyze and determine the effect of service on consumer satisfaction, 2) To analyze and determine the effect of price on consumer satisfaction. This research is using purposive sampling method, obtained a sample of 88 people. The analysis technique used is multiple linear regression. The results of the study can be concluded that service quality has a positive and significant effect on consumer satisfaction, price has a positive and significant effect on customer satisfaction.