THE IMPACT OF 10A TOURISM COMPONENTS ON REVISIT INTENTION IN WANA GRIYA TOURISM PARK PARUNG

Abstract

The purpose of this research is to determine the effect of 10A tourism components on the revisit intention at Wana Griya Tourism Park, Parung. The method that the researcher used is quantitative research methods, data collection was obtained from distributing questionnaires to 400 sample respondents from the total population of 145,760 who had previously visited Wana Griya Tourism Park, Parung in 2023. The data analysis carried out by researcher are descriptive analysis, validity test, reliability test, normality test, Pearson correlation test, simple linear regression test, T-test, and determination coefficient test (R2) by utilizing the SPSS program version 25 for windows. Based on the validity and reliability tests, it can be stated that all research indicators are declared valid and reliable. In the T-test, it can be stated that the tourism component variable has a positive and significant effect on the revisit intention variable. In the coefficient of determination (R2) test, the results show that the tourism component variable has a value of 0.426, which means that there is an influence of 42.6% between the tourism component variable (X) and the revisit intention variable (Y). In the Kolmogorov-Smirnov normality test, it can be stated that the data is normally distributed. Suggestions from researcher are to improve the quality of facilities in terms of their cleanliness and expand their marketing efforts to attract more visitors. In addition, it is necessary to do a little renovation to make the destination more attractive.