PENGARUH KUALITAS PELAYANAN, PERSEPSI KONSUMEN TERHADAP KEPUTUSAN MEMILIH BIRO PERJALANAN UMROH DAN HAJI KHUSUS

Abstract

This study aims to determine the effect of service quality, consumer perceptions of decisions. This type of research is quantitative research, the data collection method in this study uses interviews, observations, questionnaires with many respondents 60 people. Data collection techniques in this study are multiple linear regression, F test (simultaneous significant test), t test (partial effect significant test), r test (determinant coefficient). The results showed that there was no positive influence between service quality and the decision to use a special Umrah and Hajj travel agency PT. Neekoi Wisata with the result of the t-count value of 0.415 with a significant value of 0.680> 0.05, thus Ho is accepted and H1 is rejected. Meanwhile, Consumer Perception has a positive effect on the decision to use a special Umrah and Hajj travel agency PT. Neekoi Wisata with the results of a significant value of consumer perception 0.000 <0.05 and a regression coefficient value of 0.685 so that the second one is accepted, thus Ho is rejected and H2 is accepted.