The Effect of Functional Values and Emotional Values on Satisfaction and Intention to Repurchase Halal Herbal Products

Abstract

This study aims to examine and analyze the effect of functional values and emotional values on satisfaction and their implications for the intention to repurchase halal herbal products. This study involved 200 consumers of halal herbal products in Yogyakarta, Indonesia. Respondents were selected by purposive sampling with the criteria of having consumed halal herbal products for at least the last one year. The analytical tool used is WarpPLS to test the effect between variables. The results showed that functional values had a significant effect on satisfaction, emotional values had a significant effect on satisfaction, functional values had a significant effect on intention to repurchase, emotional values had a significant effect on intention to repurchase, functional values had a significant effect on intention to repurchase, and satisfaction had a significant effect on intention to repurchase.