The Impact of Applying Talent Management Strategies in Achieving Competitive Advantage in Commercial Banks in Southern Jordan

Abstract

The study aimed at identifying the impact of applying talent management strategies in achieving competitive advantage in commercial banks in southern Jordan. In order to achieve the objectives of the study, a questionnaire was developed for the purpose of data collection, the study sample consisted of (145) employees with the rank (director, assistant director, and head of department), they were chosen through a comprehensive survey method. The Statistical Package for Social Sciences (Spss.19) was used to find arithmetic means, standard deviations, multiple regression analysis and descriptive and inferential statistics, the most important results are: the perceptions of the study sample individuals to the level of talent management strategies in the researched banks are of intermediate level, and the perceptions of the study sample members for the level of achieving the competitive advantage in the researched banks were of an intermediate level. The study recommends strengthening the capabilities of workers by creating a database and information systems that provide banks with the necessary and timely information to formulate a clearly defined strategy to achieve competitive advantage, starting to bring about an organizational culture within the research banks based on talent management strategies, and the elaboration of values that express the concepts of participation and cooperation, working as a team and diversifying skills because of their positive impact on achieving competitive advantage.